Ai in hotels: is your privacy at risk?

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At a recent conference, Malvina Costela, MEWS sales manager, highlighted the increasing use of artificial intelligence (AI) in the hotel industry to personalize guest experiences by analyzing their online activities and preferences. This technology is not only enhancing guest satisfaction by tailoring services according to their feedback but also raises concerns regarding privacy.

5 things you need to know

  • AI is being utilized in the hotel industry to analyze guests’ online footprints and personalize their experiences.
  • Hotels are integrating customer data from various sources, including online reviews, to improve service offerings.
  • AI-driven changes include modifications to services based on guest feedback, such as altering disliked breakfast items.
  • AI technology powers chatbots that handle the majority of customer queries without human intervention.
  • Global hotel demand has returned to pre-2019 levels, though there are slight regional differences in occupancy rates.

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